Conversion Rate Optimization Strategy
It’s a known fact that efforts spent on Conversion Rate Optimization (CRO) play a key role in long-term SEO and SEM strategies, and improving conversions is something we at Wiideman Consulting Group are known for. Our team has successfully assisted multiple brands with strategies that not only give user actions a boost but help build a cadence with usability and content teams allowing for data-driven ongoing optimization.
What’s Involved in a CRO Plan?
Our Web Data Analyst and Usability Specialist will typically start with a recorded review of your homepage and one or two critical landing pages, along with an assessment of historical and current data. Upon completion, you’ll have a list of action items to work with and possibly several tracking enhancements to make.
Review criteria may include the following (as applicable):
- Mobile-friendliness and AMP coding
- Load time and content delivery
- Simplicity of page
- Convincing and easy to find call-to-action
- Reduced navigation on signup or cart process
- Intuitive navigation
- Trust signals (testimonials, guarantees, security)
- Authority signals (featured news or publication logos)
- Discounting and pricing signals for B2C
- Informational, educational for B2B
- and more
Best Known for Creative Strategy
Using third party tools, any brand’s technical and contextual strategy can be replicated. However, it takes creativity to truly stand out against the competition. Imagine for a moment that your customers have your page and three of your competitors’ pages open in their browser. Which page will they choose to purchase or take action on?
Our CRO Strategists will help you research, test and experiment with new ideas your competition has yet to think of. Below is an example of a shopping cart experience we came up with that had a significant impact on conversion rate overnight:
Actual Conversion Rate Results
Below, we’ve listed several examples where our conversion rate optimization strategy services helped improve year-over-year results for our clients.
Real Estate: Property Templates & Request Process
Luxury Travel: Property Templates & Booking Process
Real Estate: Improved Keyword and IP Targeting
Sporting Goods: New CMS, Category & Product Templates
Electronics: Category & Product Templates, Checkout Process
Heavy Equipment: Entire Conversion Process Overhaul
Pest Control Franchise: Free Inspection vs Contact Us
Solar Power: A/B Testing Landing Pages & Geo-Targeting
Retail / Apparel: Improved Keyword Targeting, CMS Upgrade
Schedule a Complimentary Consultation
To get started, simply contact us online or call us at (562) 732-4417 to schedule a complimentary introduction call. Please keep in mind that we do not provide free conversion audits during our introduction call, but we’re happy to share experiences, case studies, and discuss your individual needs.
