You've heard of Panda, Penguin, and Hummingbird. But did you know that Google actually changes it search algorithms up to 600 times every year? Whilst most of these changes are only minor, keeping up to date with the latest updates from the Big G can significantly improve your search...
Oh, how SEO has come a long way. In fact, it wasn't that long ago that online marketers measured the success of their campaigns by how their pages ranked for targeted keywords and phrases. So, if SEO is getting more sophisticated, perhaps even harder, then why has there been a resurgence in long...
Authoritative online entities, such as WebMD, Amazon, Wall Street Journal, and Buzzfeed have enough domain authority to rank on the first page of Google for just about any search term they'd like. So how do regular folks such as you and I compete when these entities have more budget, more...
No matter how good your SEO team is, if your website isn't becoming the virtual salesperson of your business, overtime Google and other search engines will notice a trend in the ratio of people who return to their search results to choose a different listing. Without putting time and energy into...
How to Hire an Technical SEO Web Developer A programmer is a programmer, right? Wrong. There are so many variables to consider when hiring someone as your in-house webmaster that it's almost impossible to figure out where to start. Programmers are a culture all of their own. Depending on their...
For an inbound marketer, there is no feeling worse than watching a competitor game their way to the top of search results. While you're out there spending money on public relations, helping the community, and building the absolute best reputation of anyone in your industry, your competitor has his...
With up to 35% of web traffic now coming from mobile devices, optimizing for mobile users has never been more critical. There are two components to mobile optimization to consider: Conversion Rate Optimization (MCRO) and Search Engine Optimization (MSEO). Conversion rates could affect search...
Most online authors and publishers try very hard to avoid duplicate content when producing articles and posts that hopefully can convert to sales. A smaller group of authors however, live off the sweat of other people's website content and it is no wonder many of them are referred to as...
What Exactly is Big Data? You've been to conferences and hear the phrase thrown around quite a bit lately, or you see the buzzword emerging at Inbound.org, but do you really "get" what the phrase big data refers to? Allow me to give you my interpretation: On an ecommerce website, I like to...
