Oh, how SEO has come a long way. In fact, it wasn't that long ago that online marketers measured the success of their campaigns by how their pages ranked for targeted keywords and phrases. So, if SEO is getting more sophisticated, perhaps even harder, then why has there been a resurgence in long...

No matter how good your SEO team is, if your website isn't becoming the virtual salesperson of your business, overtime Google and other search engines will notice a trend in the ratio of people who return to their search results to choose a different listing. Without putting time and energy into...

With up to 35% of web traffic now coming from mobile devices, optimizing for mobile users has never been more critical. There are two components to mobile optimization to consider: Conversion Rate Optimization (MCRO) and Search Engine Optimization (MSEO). Conversion rates could affect search...

Most online authors and publishers try very hard to avoid duplicate content when producing articles and posts that hopefully can convert to sales. A smaller group of authors however, live off the sweat of other people's website content and it is no wonder many of them are referred to as...

On January 22, Debbie Hemley, a social media consultant and blogger wrote an excellent post describing "stuff you can do" to improve your social media activities. 26 things actually, and in no particular order. Even though my interest has always been natural SEO, I've been following Social Media...

It’s annoying to Google your name and have webpages come up for strangers that share your name. It’s bad for business or your personal reputation if a person shares your name and has a shady past. I’ve had people come to me and explain that people didn’t want to do business with them...

I get asked quite frequently how long it might take to rank for certain keywords. Diamonds and jewelry come up every so often. A good friend of mine reached out to me on Friday with the "how do I rank number 1 in Google for the phrase diamond rings?" I assembled an extensive response that would...

There are literally thousands of search results in Google for how to do a 301 redirect, but the ones that show you specifically how to redirect index.html after migrating to Wordpress are buried and difficult to find among all the other 301 tutorials. Being the SEO geek that I am, I had to create...

In this local SEO tutorial you'll learn how to use your Google Analytics to track visits and goals from Google Places, Google Maps, and from Universal Search. The advantage of tracking this click data is to help you understand which referrals and campaigns produced the best results for you when...

So you've done all of your keyword research and have picked out the 30-500 pages of content you'd like to write over the next couple of years based on keywords that generate leads and sales, but none that generate ambiguous traffic, right? So what's next? The next step in the Search Engine...