Search Engine Marketing Tutorials and Checklists

Welcome to Wiideman Consulting Group! Our consultants have spent nearly two decades working in corporate environments in pay-per-click and search engine optimization roles and our proud to share with you many of the strategies and techniques we’ve learned over the years.

We hope you find our content helpful, remember to subscribe if you’d like to have this content delivered directly to your inbox!

Specific Search Engine Marketing Topics

• SEO Master Classs
• Technical SEO Strategy & Checklist
  • Canonical Tags
  • Content Delivery Network (CDN)
  • Homepage webpagetest.org Score
  • Google Analytics Setup
  • Create a Custom 404 Page
  • Use a Responsive or Adaptive Design
  • Identify Security Issues in Webmaster Tools
  • Identify and Fix 404 Errors
• Usability & Conversion Strategy & Checklist
• Social Media Strategy & Checklist
• Online Reputation Strategy & Checklist
• Local SEO Strategy & Checklist
• Content Strategy & Checklist
  • Page-Level SEO Tutorial – Part 1 of 3
  • Page-Level SEO Tutorial – Part 2 of 3
  • Page-Level SEO Tutorial – Part 3 of 3
• Relationship Building Strategy & Checklist
• SEO Glossary
  • What is a CDN & Why You Should Use One
• Paid Search / PPC Advertising

Students and Teachers

If you are a professor or student at an accredited college or university, you may qualify to use our SEO Roadmap for a learning or educational purposes. We currently have a small handful of students working on projects using our process and action items, including:

1. Creating a 12-month SEO Strategy
2. Working on Technical SEO Tasks
3. Working on Content SEO Tasks
4. Working on Visibility SEO Tasks

To see if your class project or course qualifies, please contact us at (562) 732-4417.