Technical SEO Strategy & Checklist
As a business owner, this page on technical search engine optimization might feel somewhat overwhelming. If that becomes the case, please forward along to your webmaster or contact us to help you find a resource who can execute the items discussed. We’re happy to help.
Technical SEO Topics (in Order of Priority)
- Google Analytics Setup
- Security Issues in Webmaster Tools
- Identify & Fix 404 Errors
- Create a Custom 404 Page
- Use a Responsive or Adaptive Design
- Canonical Tags
- Content Delivery Network (CDN)
- Homepage webpagetest.org Score
- Subpage webpagetest.org scores
- Text-based navigation
- Search engine-friendly URs
- Google PageSpeed desktop score
- Google PageSpeed mobile score
- Robots.txt file setup
- www and non-www canonical URLs
- Trailing slash canonical URLs
- Privacy policy
- Unique headlines (h1 HTML tags)
- XML sitemap automation and optimization
- Global theme navigation optimization
- Breadcrumb navigation
- Index file canonical URLs
- Non-relevant subdomains
- Facebook open graph tags
- Twitter cards
- WordPress blog & scroll-triggered boxes plugin
- WordPress blog social sharing functionality
- Image ALT tags
- Social links for Facebook, Google+ & Twitter
- Google Sitelinks Search Box
Audit Your Website for SEO Obstacles
Thousands of free tools exist online to help you find weaknesses in your website (or web page) from an SEO perspective. However, we encourage to consult with a specialist before making changes that could be perceived as “over-optimization” by search engines, causing the opposite effect you expected. Contact us today to learn more about our audits and strategies.
