Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy that includes: Claiming business data, Optimizing several focal...

On July 24th, 2014, Google released an update the industry has code named "Pigeon", which affects search engine results with a regional or local intent. Examples of queries might be "oil change York PA" or "auto repair" alone where the search engine recognizes the location of user and returns...

Businesses around the world are paying more and more attention to Yelp, arguably the Internet's largest social-local platform, and with good reason. Touting it's average 135 million monthly users, dominance in local search engine results, and ability to shut down businesses over night, Yelp is...

Franchises, and multi-location businesses gathered in Seattle recently for a unique new conference. The Creative Search Strategy Team was also onsite at the first ever LocalUp, an advanced local search conference on February 7th 2015. From the novel of notes we took, we pulled out six takeaways...